Job Description

Brand Manager WPL

Orange County, CA-Hybrid

Full time

The Brand Manager helps unlock potential sources of growth through holistic brand management, disciplined P&L leadership, and impactful innovation. This role helps build brand strategy and execution across the full marketing mix while driving sustainable, profitable growth for a $63MM business delivering $21MM in gross profit. The Brand Manager will own the strategy and put it into action by leading cross‑functional partners to deliver the everyday business, fuel close‑in innovation, and strengthen brand equity with consumers and customers.

Major End Results (Primary Duties):

Potential Sources of Growth Strategy & Holistic Brand Leadership

• Renovate portfolio expansion by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
• Develops the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.

P&L Ownership & Business Management

• Manages P&L, including forecasting, pricing, promotional strategy, trade spend, A&P investment, and gross margin delivery.
• Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
• Strong financial and consumer research data understanding, make decisions based on data

Close‑In Innovation & Portfolio Management

• Lead close‑in innovation and renovation to fuel near‑term growth while strengthening brand equity.
• Partner with R&D, Supply Chain, and Operations to bring consumer‑relevant, margin‑accretive innovation to market on time and on budget.
• Drive portfolio optimization, including SKU rationalization and mix management, to improve simplicity and profitability.

Marketing Execution & Integrated Activation

• Oversee development and execution of integrated marketing plans across advertising, media, digital, social, shopper marketing, and customer programs.
• Lead agency partners to deliver creative that strengthens brand distinctiveness and drives performance.
• Ensure flawless execution across retail channels (grocery, mass, club, dollar, and e‑commerce).

Cross‑Functional Leadership & Influence

• Influence without authority and lead complex initiatives through strong communication, data‑driven decision‑making, and collaboration.
• Lead cross-functional team to deliver brand/product line level P&L through gross margin and recommends and executes changes and actions in order to deliver upon expectations.

Supervisory Responsibilities No direct supervisory responsibilities. This position is responsible for leading a cross-functional team that will include consumer insights, R&D, Supply Chain, Operations, Trade Marketing and Finance.

Qualifications:

• Education: BA/BS Degree required. MBA a plus. Written and spoken Spanish language skills a plus.
• Five to seven years of marketing and product development or related experience, preferably with a food or beverage company in the consumer packaged goods industry
• Strong working knowledge and understanding of the food industry
• Ability to develop consumer insights based on financial and consumption data and research
• Ability to apply leadership, strategic thought and innovation to new product development and business opportunities
• Forecasting skills
• Excellent analytical, problem solving and evaluation skills
• Outstanding project management skills
• Solid financial analysis, planning, budgeting, and costing abilities/experience
• Strong leadership and interpersonal skills
• Excellent verbal and written communications and oral presentation skills
• Highly effective ability to collaborate, negotiate, influence, and network with a wide range of diverse groups, including senior leadership, management, external customers, vendors
• Able to thrive within a multi-project, cross functional environment
• Highly organized, self-starter with the ability to manage projects with limited oversight

Education and/or Experience:

B.A. / Master's degree (M. B. A.) or an equivalent; and three plus years related experience and/or training; or an equivalent combination of education and experience.

Language Skills: Excellent written and verbal communication skills. Fluency in Spanish is a plus.

Mathematical Skills: Basic forecasting, costing and P&L skills.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions from a large amount of data.

Computer Skills: To perform this job successfully, an individual should have knowledge of most commonly used business systems and software applications in addition to Windows Office and how these systems relate to business processes. Knowledge of using and reading IRI/Nielsen sales tracking tool.

Job Tags

Similar Jobs