Job Description

Meta is hiring an Internal Communications Manager to support the Instagram organization, including the Instagram and Threads apps. This role has a global remit and is part of the Internal Communications team. It is an individual contributor position.

The Instagram organization within Meta is part of the larger "Family of Apps", which includes other products like Facebook, Messenger, and WhatsApp. Instagram’s mission is to inspire the creativity that brings people together. In addition to Instagram, this role will also support Threads. Threads, which launched in July 2023, is on track to becoming the leading app for sharing ideas. You will work with the teams that are actively defining, building and growing Instagram and Threads. It’s a very exciting time to be supporting this work.

The right candidate will craft internal narratives and strategies that keep Instagram and Threads teams informed, inspired, and connected to their work and to Meta; support the Head of Instagram and the team of leaders behind Instagram and Threads in driving internal communications efforts; lead on various change-related initiatives and projects across these teams; and be an advisor to cross-functional partners, working with them to create, lead, and execute internal communications initiatives.

The ideal candidate is a strategic thinker who excels at collaborating with executives, colleagues, and other stakeholders to deliver high-quality work. You must possess strong organizational skills and be capable of managing multiple cross-functional projects and work streams end to end. Strong drafting and editing skills are essential—specifically the ability to communicate complex concepts to diverse audiences in a clear and concise manner.

You should have an understanding of internal communications methodologies, particularly change communication, measurement and analysis, as well as remote and in-person event production. You should be passionate about the services Meta provides, the people we serve, and the partners and businesses we support. Additional qualities that will serve you well in this role: attention to detail, an even-keeled attitude, agile approach to project management, aptitude for prioritization, and confidence in taking risks and thinking outside the box.

Internal Communications Manager, Instagram Responsibilities

• Develop and execute communication initiatives in partnership with teams across Instagram and cross-functional partners.

• Provide proactive and reactive messaging that supports key initiatives and program rollouts.

• Understand the unique needs of product teams (priorities, tools, process) in order to produce effective and relevant communication strategies.

• Consult with leadership on their communication priorities and change management initiatives.

• Write and develop messaging around various topics, including organizational and company strategy, priorities, product launches and announcements.

• Identify opportunities to share organization milestones with the company.

• Coordinate with cross-functional teams to implement consistent messaging across the organization.

• Partner closely with other internal and external communications teams as well as Operations, HR, Legal, Finance, DEI, Executive Teams, and others to align on communication opportunities.

• Manage internal forums (Workplace Groups) and internal organization events (All Hands

• Q&As, leadership offsites) which include creating narrative themes, developing executive messaging, and consulting on other speakers’ content.

• Implement and maintain data measurement and analysis strategies to guide communications best practices.

Minimum Qualifications

• Bachelor’s degree in communications, journalism, or public relations.

• 8+ years professional experience working in internal communications, corporate communications, political campaigns, or nonprofit mission-focused communications.

• Minimum 2 years of dedicated internal communications experience.

• Experience counseling and influencing executive leadership.

• Experience producing content for internal audiences at varying levels across an organization.

• Experience writing and turning complex information into relevant, engaging, timely and valuable content.

• Experience with managing multiple projects simultaneously.

• Experience in solving problems using judgment, data measurement, and analysis, providing practical, timely and effective communications guidance and support.

Preferred Qualifications

• Experience in public relations, journalism, branding and campaigns.

• Experience in the technology or advertising industry.

• Experience managing internal communications for a globally distributed and hybrid workforce (remote and in-person).

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