Head of Amazon / eCommerce (On-Site) Job at BPI - Bayco Products, Inc., Wylie, TX

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  • BPI - Bayco Products, Inc.
  • Wylie, TX

Job Description

About the Role:

BPI is seeking a senior-level Head of Amazon / eCommerce to lead and scale our Amazon business across Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution.

We are looking for a candidate with extensive Amazon management experience and a strong marketing-led growth mindset , capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.

What You’ll Own:

Amazon Channel Leadership

  • Full P&L ownership of Amazon Seller Central and Vendor Central business
  • Define and execute a scalable, marketing-driven eCommerce growth strategy
  • Act as the internal subject matter expert and leader for all Amazon initiatives

Marketing & Revenue Growth (Primary Focus)

  • Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization
  • Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
  • Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth

Brand & Content Excellence

  • Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes
  • Own Amazon Brand Store strategy, design, and ongoing optimization
  • Ensure a premium, conversion-focused customer experience across all product detail pages

Catalog & Account Health Management

  • Resolve suppressed listings, compliance issues, and catalog inconsistencies
  • Maintain strong account health and ensure adherence to Amazon policies and best practices
  • Manage catalog structure, variations, and data accuracy at scale

Inventory & Operational Oversight

  • Lead inventory planning, forecasting, and replenishment strategies
  • Partner cross-functionally with operations to maintain optimal in-stock rates
  • Oversee FBA and Vendor workflows to ensure operational efficiency

Transparency Program Ownership

  • Manage Amazon Transparency labeling program across applicable SKUs
  • Ensure compliance, implementation, and issue resolution

Data-Driven Performance Management

  • Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability
  • Translate data into actionable insights and strategic recommendations
  • Regularly present performance updates and growth plans to leadership

What We’re Looking For:

  • 7+ years of deep, hands-on Amazon experience (Seller Central + Vendor Central required)
  • Proven success managing and scaling Amazon businesses with strong marketing and revenue growth results
  • Advanced expertise in Amazon SEO, advertising strategy, and conversion rate optimization
  • Strong understanding of Amazon’s ecosystem including Brand Registry, A+ Content, and Transparency
  • Experience owning or influencing P&L and making data-driven business decisions
  • Highly analytical with strong Excel/reporting capabilities
  • High proficiency with desktop publishing tools: Adobe Photoshop, InDesign, and Illustrator preferred.
  • Entrepreneurial, self-directed leader working in partnership with Marketing team
  • Excellent problem-solving skills and ability to make decisions to drive brand awareness

Why Join Nightstick:

  • High-visibility Director role with direct impact on company growth
  • Full ownership of Amazon channel strategy and execution
  • Opportunity to build and scale a best-in-class Amazon eCommerce function and expanding across other platforms over time

Work Environment:

  • Full-time, on-site role based in Wylie, TX
  • Collaborative environment working closely with leadership, marketing team, and operations reporting directly to CEO

Success in This Role:

  • Strong, sustained revenue growth driven by marketing and content optimization
  • Best-in-class advertising performance with efficient ROI
  • Highly optimized, conversion-focused listings and Brand Store
  • Clean, compliant catalog with minimal disruptions
  • Reliable inventory management supporting consistent sales growth

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. A portfolio of past work is expected.

About Bayco Products, Inc. (BPI):

Since 1984, Bayco Products Inc. has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.

Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit  

Job Tags

Full time, Worldwide

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